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Facebook Marketing iClick Strategies to Increase Sales Social Network for Entrepreneurs Hello Mobile Network Social Traffic Web Marketer Business to Business

The pixel is a cute name for what is probably Facebook Ads’ most powerful weapon for advertisers. Not only does the pixel track what your visitors are doing on your website, but it also transcends any device and IP address. 

5 Reasons Your Business Should Use The Facebook Pixel and Re-target Marketing

Once your user is tagged by the pixel, your ads will be shown to that user regardless of whether they’re using another device or traveling in another country.

Here are five reasons re-target marketing is so effective in Facebook Ads:

  • 1. You’re targeting a warm or hot audience

Unlike cold audiences, it’s easier for warm or hot audiences to convert because they already know your brand or business. Only a tiny percentage of first-time visitors (cold audience) buys anything, so re-targeting them in your next ad campaign helps increase your chances of getting them to buy from you later on. 

  • 2. Increase brand awareness

On the second point of contact with your business, your prospect or lead may open themselves to your business. They may not be ready to buy from you yet, but slowly they’re becoming more aware of your brand. At this stage, they are in the middle of your sales funnel (consideration stage). You can get them down to the bottom of the funnel with more push, where it’s easier to convince them to buy. 

  • 3. You can generate more sales

People familiar with a brand are more likely to do business with it than someone they don’t know. Using a sales funnel for your business, you can implement different techniques and strategies to move people from the top of your funnel (awareness stage) down to the bottom of the funnel (conversion stage). Re-target marketing helps ensure you get more sales down at the bottom of the funnel.

  • 4. Higher conversion rates

Re-target marketing will help you increase your conversion rates. As people go on down your sales funnel, your conversion rates will be higher. They’ve seen your ads plenty of times, so they know you and probably trust you by now. 

  • 5. Lower ad costs

With higher conversion rates and optimized adverts, your ad costs will be much lower. This is because Facebook rewards advertisers with high ad engagement and conversion rates. With lower ad costs, you can then look into scaling your campaigns and reaching even more people.  

Tips And Techniques On Facebook Marketing For Your Business

Facebook marketing is self-explanatory in how helpful it is and the prevalence of Facebook in everyday life. By taking advantage of something that people regularly view in their free time, you can tap into a market that would be hard to reach otherwise. Read these tips to make the most of Facebook marketing.

Likes won’t pay your electricity bill, shares won’t bring home the bacon, and comments won’t pay your employees’ wages. None of these things directly help you turn a profit. You can easily advertise on Facebook without investing in a Facebook business page, so consider other options and how much money they can make you.

Avoid posting updates too frequently. If you notice your subscribers are not interested in your updates, try reducing the frequency of your updates. Save the content you want to share so you can post more valuable updates later. Posting one daily update is your best option if your subscribers check Facebook regularly.

Talk not only about your company on Facebook. That’s the biggest problem most companies have when posting. They talk about themselves. Know that most Facebook finds that rather boring. You won’t build an audience that way. Find other things that fit your brand that you can talk about too.

Offer something for signing up on your Facebook page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something like an entry in sweepstakes makes them more likely to register on your page and provide your business with valuable leads.

Even if you have things set up to share posts from other sites on Facebook, you should still leave things directly on your Facebook page. You do not want anyone to get the idea that your Facebook page is just an afterthought, so make sure that you leave original content there.

When working on Facebook fan engagement through building conversation, lean towards posting easy-to-answer questions. If you post complex questions, you won’t get many responses, and you could even drive some fans away. Keep the questions simple, and aim for questions that only take a few words to answer. This will increase the interactivity surrounding your page.

Create multiple versions of your ad. You will want to test out at least three ads to learn what is going to do well. Variations of the text, image, and title should be tested. Also, be sure to rotate your ads so different people see them at different times and locations on the page.

Remember to respect your follower’s privacy when using Facebook to market your business. If someone sends you a glowing review through a private message, remember to ask their permission before making it public. They may have sent you the message that way because they did not want to be publicly acknowledged.

As said at the beginning of this article, Facebook marketing is helpful. It can do a lot for a business or service. Take advantage of this modern service so you can see the most benefits possible. Remember the tips in this article so you can use Facebook marketing to your advantage!

What Are The Benefits Of Using Facebook Marketing

Welcome to the wonderful world of Facebook marketing. It is truly unlike any other form of campaign, especially those we’re used to. That means everything you’ve learned about marketing may not apply to such a campaign, so read on to see which traditional tips are no longer in play and which new tips you should keep in mind.

Do not repost any pictures on Facebook that sensationalize tragedy. You may think there is nothing wrong with sharing a photo that insists people need to like it to show respect for a crime victim, but it is the opposite. You will be looked at as someone trying to profit from the bad fortune of someone else.

If you’re working on building your fan base, consider using “Like Ads.” These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as in the right column, so play with the placement.

Learn how to target your ads. Do not waste time and money marketing to people who are not interested in what you are offering. Filter users by age, geography, or gender, along with many other characteristics. Facebook makes it very easy to target your audience, so take advantage of it.

Make regular posts on your Facebook page. Setting up a page, putting in multiple posts on the first day, and then ignoring the page for the next several months will do nothing to improve your business. Set up a schedule for posting that meets your business’s purpose for the Facebook page, and stick to it.

Remember that quality is more important than quantity for Facebook marketing. Your audience will be more satisfied with fewer posts if they are treated to useful information. Every day, posting is useless if the information you are posting is not worth anything to your readers.

Think of a good reason people should become a fan of you or your company. When you can answer this “why,” you are prepared to deliver something to them that’ll get your fans to stick around and become engaged with the brand. Make it the center of your promotion.

If you want to use Promoted Posts, do so only with your current fan base. When a non-fan sees “Promoted,” they think it’s a “Sponsored Ad” and tend not to click on it. Your current fans won’t think that way as they already know who you are and what you do and like.

The image that you choose for your Facebook page can have a big impact on your success. People will surely notice the picture beside your name before they notice what you have to say. Use a picture that catches a reader’s attention and conveys what you are trying to market.

While many traditional marketing tips apply to marketing online, including on Facebook, there are a variety of new strategies which you must put to use to find the greatest success. Nothing is guaranteed, however. One thing that can be promised is that using the advice in this article will be a tremendous help.

Facebook Marketing iClick Strategies to Increase Sales Social Network for Entrepreneurs Hello Mobile Network Social Traffic Web Marketer Business to Business

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Facebook Marketing iClick Strategies to Increase Sales Social Network for Entrepreneurs Hello Mobile Network Social Traffic Web Marketer Business to Business

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